NSW Minister Launches Australia's Oyster Coast in Chinese Market

Australia's Oyster Coast, a young NSW company with generations of oyster growing experience, was officially launched last Sunday in Guangzhou at an invitation-only cocktail reception at the residency of the Australian Consul General in Guangzhou.

Food lovers across Asia will now be able to tuck into fresh New South Wales (NSW) oysters less than 30 hours after the produce is harvested. Australia's Oyster Coast, a young NSW company with generations of oyster growing experience, was officially launched last Sunday in Guangzhou at an invitation-only cocktail reception at the residency of the Australian Consul General in Guangzhou. 

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Brett Weingarth from Australia's Oyster Coast with Minister Ayres

During his first trade mission overseas, Australia's Minister for Trade, Tourism and Major Events, Stuart Ayres, said the innovative NSW oyster exporters would expertly cater to China’s growing appetite for fresh, seasonal produce. 

"NSW business Australia's Oyster Coast has already seen great success in Hong Kong and Singapore, and we are proud to see this thriving local company take its produce to China," Ayres said. 

"The company has developed a streamlined supply chain which enables the delivery of oysters to customers within 30 hours of being harvested,” he added. "This means that oysters, which were growing in the estuaries of NSW one morning, can be presented for dinner service at a restaurant in Asia the next day." 

Australian oysters

Australia's Oyster Coast encompasses 45 leading Australian oyster growers across eight estuaries south of Sydney and produces the Sydney Rock Oyster, the rare Angasi 'flat oyster' and the Pacific Oyster. 

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Its reputation has given rise to 'Australia's Oyster Coast Trail,' stretching 300 kilometers along the NSW South Coast. Visitors to the region can taste the distinctive and exceptional flavors of world-class oysters, learn about oyster cultivation from oyster growers, and discover fabulous wineries, charming boutique accommodations, delicious local produce and much more. 

China is the top market for international guests to NSW with annual 500,000 visitors – an increase of 19 per cent from the previous year.

From Lifeofguangzhou

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