2017 Guangdong Tourism and Culture Festival held in Zhuhai on Dec. 12



The city of Zhuhai hosted the 2017 Guangdong International Tourism & Culture Festival from Dec 12 to 14, utilizing coastal resources to attract tourists to the Guangdong-Hong Kong-Macao Greater Bay Area.

With the theme of "Dynamic Guangdong, Romantic Zhuhai," this year's festival opened at the scallop-shaped Zhuhai Opera House on Yeli Island of Xiangzhou. Included were a high-end summit, tour route promotions, and joint conference for cities of Guangdong and the Guangxi Zhuang Autonomous Region. A highlight was a tourism carnival providing hands-on exotic travel experiences.

广东省副省长邓海光致辞 金羊网记者 黄铭涛 摄_副本.jpg

A guest delivers a speech at the opening ceremony.  [Photo/www.ycwb.com]

Nearly 200 foreign officials from 20 countries and regions attended the event. Among them were staff from consulates in Guangzhou, leaders of sister cities, and representatives of foreign tourist enterprises.

An urban tour union was established for the Guangdong-Hong Kong-Macao Greater Bay Area at the opening ceremony to strengthen inter-market relationships. Member cities are Guangzhou, Foshan, Zhaoqing, Shenzhen, Dongguan, Huizhou, Zhuhai, Zhongshan, Jiangmen, and the Hong Kong and Macao Special Administrative Regions.

广东旅游文化节开幕式音乐会 金羊网记者 吴丹 摄_副本.jpg


An evening show was held on opening day, starring artists from the Chinese mainland, Hong Kong, and Macao. Among them was Mo Hualun, a Zhuhai fellow and one of China's three notable tenors; Lyu Wei, national Grade-A singer; and Lai Qiongxia, renowned Cantonese Opera artist. Performances were accompanied by the Macao Chinese Orchestra.

Syncopated sparkling lights danced across the opera's outer walls to add glamour while sound, electricity, water, imagery, and musical elements delivered advanced effects of sight and sound.

国家旅游局副局长杜江致辞 金羊网记者 黄铭涛 摄_副本.jpg

A guest delivers a speech at the opening ceremony.  [Photo/www.ycwb.com]

According to the organizing committee, the venue was selected to represent and promote brands of Zhuhai's cultural tourism. The only on-island theater in the Chinese mainland has two halls shaped as scallops to represent the brilliant sun and entrancing moon; the smaller one being 60 m high and the other 90 m. It is called "Sun & Moon Scallop" by locals. The design was inspired by the famous painting The Birth of Venus by Sandro Botticelli.

A tourism and cultural exhibition was held in the plaza in front of the Opera House. Visitors were given a quick view of tourist scenes around the country and can buy representative products of intangible cultural items. In addition, discount travel packages were available at exhibition booths set up by online and brick'n mortar tour operators.



Local scenic spots were showcased to celebrate Zhuhai's maturing tourism system. Attractions include theme parks in Xiangzhou District, island holidaymaking in the Wanshan Marine Development Experimental Zone, rural ecotourism in Doumen District, sports and leisure activities in Jinwan District, and Chimelong Ocean Kingdom in Hengqin New Area.

Also on hand were folk-art performances by eight troupes including intangible cultural heritage inheritors from Zhuhai and neighboring Foshan and Jiangmen. Artists from the South Pacific's Cook Islands and Poland also interacted with Lingnan traditional culture. This benefited cross-cultural communication between Guangdong and countries and regions along the Belt & Road, said an organizer.

粤港澳大湾区城市旅游联合会成立 金羊网记者 黄铭涛 摄_副本.jpg


There was also a tourism seminar by the School of Tourism Management of Sun Yat-sen University discussing opportunities and challenges confronting the Greater Bay Area. Experts and professionals suggested development paths towards common prosperity.

More of Zhuhai's natural resources, favorable tourism environment, and rich tourism products were exposed to guests through an inspection tour to the Hong Kong-Zhuhai-Macao Bridge, Chimelong International Ocean Resort, and Dong'ao Island -- a National 4A-Grade Scenic Spot.



As a final note, the schedule showed that exotic cultural charms were combined with the pleasures of yachting aboard first-class craft; an ocean experience that exemplifies Zhuhai's charm.

The festival is sponsored by the Guangdong Tourism Administration, Guangdong Provincial Department of Culture, and Zhuhai Municipal Government, and is organized by the Zhuhai Culture, Sports & Tourism Bureau.

A local official noted that the festival demonstrated the great strides Zhuhai has made in upsizing its tourism industry, crafting its products, enhancing its brand influence, and speeding its cooperation with neighboring regions.

广东省副省长邓海光为下届主办城市惠州市授广东旅游文化节会旗 金羊网记者 吴丹 摄_副本.jpg

The 2019 Guangdong Tourism and Culture Festival will be held in Huizhou. [Photo/www.ycwb.com]

(Text adapted from ‘Romantic Zhuhai to display dynamics of Guangdong’ on www.cityofzhuhai.com)



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