An Italian Wine & Spirit Course was held at The Langham Shenzhen during 4th-6th November, and 24 people who are wine traders and principals of supermarkets attended the course.
The course was a great success. Its lecturer was Ronny Lau, Chairman of the HONG KONG Wine Critic Association and the lecturer of the courses in Guangzhou. A total of 50 typical Italian wines from the most important regions of Italy were selected for the course. Students learned and tasted the classical Italian wines like Barolo, Amarone, Barbera d’ Asti, Brunello di Montalcino, Dolcetto d’ Alba, and Chianti.
Paolo Quattrocchi, the Trade Commissioner of Italian Trade Commission Guangzhou Office, believes the effect of the course is outstanding, and there’s plan to hold the course in more cities, especially the second-tier cities, hoping to promote Italian wines to more consumers.
In recent years, Italian wines are gaining popularity in China. Compared to 2015, the export volume of Italian wines to China in 2016 has increased by 32%, and the export value of Italian bottle wines to China also increased by 21% in the first three quarters of this year. Compared with other countries, the market share of Italian wines in China has increased from 4.5% in 2016 to 6% this year, and now it is among the top 5 imported wines in China.
After Shenzhen, the course will be held in Shanghai during 10th-12th November and Changsha next year.
It is reported that an award party “I Love Italian Wines” will also be held at the end of November during the second term of Italian food week to grant the students with certificates as the new Italian wine ambassadors.
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