Since being established in 1968, Midea has grown from a local workshop into a leading consumer appliances and heating, ventilation and air conditioning (HVAC) manufacturer, with operations around the world. Its 47 years of persistent growth has led to global turnover of $23 billion USD in 2014. Consequently, Midea has over 108,000 employees in China and throughout the world.
Midea believes in creating value through responding rapidly to market demands, cost-efficient operations and consumer satisfaction. To meet these demands, Midea wields a comprehensive product portfolio and vast production capacity. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, affordable products.
Today, Midea is a leading brand in China and a rising giant around the world. The company continues to globalize its operations with production bases in Vietnam, Belarus, Egypt, Brazil, Argentina, and India. These will soon be followed by additional plants in some other countries. Midea is also expanding its distribution network in several countries to offer better services to local consumers in those locations.
Looking ahead, Midea persists with its strategy of taking the initiative to continue as a highly dynamic enterprise, with the goal of the consistent growth necessary of a world class business. In parallel with its plans for expansion, Midea is also deeply devoted to its role as a responsible corporate citizen around the world.
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